See on Scoop.it – Corporate Challenge of Big Data
Banks are trying to become more focused on the specific needs of their customers and less on the products that they offer. They need to:
Engage customers ininteractive/personalized conversations (real-time)Provide a consistent, cross-channel experience including real-time touch points like web and mobileAct at critical moments in the customer sales cycle (in the moment)Market and sell based on customer real-time activities
See on jameskaskade.com