You may have heard of crowdsourcing. But do you really understand what it is and why it’s a great way to help your business? Here’s a quick primer to get you up to speed.
See on www.forbes.com
Banks are trying to become more focused on the specific needs of their customers and less on the products that they offer. They need to:
Engage customers ininteractive/personalized conversations (real-time)Provide a consistent, cross-channel experience including real-time touch points like web and mobileAct at critical moments in the customer sales cycle (in the moment)Market and sell based on customer real-time activities
See on jameskaskade.com
Most Retail Big Data articles address the data opportunity within a retailer’s own sales and supply chain or via leveraging social data or the like. At Digital Folio we believe an even greater, fundamental Big Data opportunity to drive significant ROI lies in having a very granular, real-time picture of what the retail market and your competitors are doing. Acquiring this knowledge, however, requires a re-invention of how you gather market intelligence.
See on blogs.msdn.com
This SIR model [of spread of disease ]shows [applied to markets] that with a big enough market, you can go viral even with a small β (sharing rate) so long as your γ (churn rate) is also small. It also shows that the effects of churn cannot be ignored, even very early in viral growth.
S – The number of people susceptible to the disease (potential customers)
I – The number of people who are infected with the disease (current customers)
R – The number of people who have recovered from the disease (former customers)
See on spinnakr.com
KISSmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer. This allows you to understand where they came from, what they did, what led them to become a customer and everything they do after the transaction.
See on www.kissmetrics.com
Mobile technologies and applications are changing all the rules. Take these 3 risks to keep your business safe
1. Create an app that facilitates a process your potential customers want to do easier. This could be calculating calories, tracking workouts, or some other activity that is related to your product offering, but not a direct sales pitch.
2. Don’t just create an app that has links back to your website. Offer a service or value your customers would appreciate.
3. Don’t make an app designed only for what you want to sell. Make it designed for what and how the customer wants to buy.
Randy Gage, author of Risky is the New Safe
See on www.inc.com