See on Scoop.it – Corporate Challenge of Big Data

It was Atwal‘s long-held belief that football needs better performance statistics that led him and a friend to set up Squawka in June 2012. It gives fans access to stats collected about every game in Europe’s top national leagues. The site collects every pass made by every player and whether it was successful or not, the number of tackles, corners, shots, goals and so on…
Squawka is just one of a new generation of companies that are exploiting advances in the way data is collected, stored and handled. It cannot afford the computing infrastructure to host and serve up its data on a global scale. Instead, it buys cheap storage, processing power and virtually unlimited bandwidth in the cloud. This lets it cope with traffic spikes on busy match days.
See on www.newscientist.com
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