See on Scoop.it – Corporate Challenge of Big Data
IBM scientist Jeff Jonas explains his approach to privacy and how he bakes data privacy into predictive analytics for SPSS Modeler.
While many executives have supported the notion of anonymizing personal data when using it to gain insights into consumer behavior, few have come to personify the evolution of the practice as much as Jeff Jonas, an IBM Fellow and Chief Scientist of the IBM Entity Analytics Group.
See on data-informed.com
