Stephen Few on Big data http://t.co/J3NJfSzL. As Lance Armstrong says “it is not about the bike”.
Will new sources of data and our ability to store and interact with greater volumes of data lead to new insights?
Perhaps. I certainly hope so. The point that I’m making, though, is that few if any of these new insights will emerge from anything that BI vendors are marketing as Big Data technologies. They will emerge from people using their brains to think smarter about data. They will emerge from effective interaction with data, rooted in statistical skill and supported by tools—especially visual analysis tools—that are well designed to augment human perception and cognition. In other words, they will emerge when people find and learn how to use the loom that’s needed to weave data into meaningful insights.