We sometimes get so caught up in the hype of big data – the huge, fast moving, complex and diverse data sets – and the potential value they can deliver to companies, that we forget its little brother…
Instead of ignoring traditional performance metrics, it is important to put even more effort into those to ensure they are the true measures of business success. Only if we have well designed KPIs that measure the key aspects of a company’s performance in a meaningful and reliable fashion, can we maximize the value of any big data initiatives.
My message therefore: Big data is nothing without its little brother – traditional KPIs.
See on smartdatacollective.com