See on Scoop.it – Corporate Challenge of Big Data
A business analytics consultant for Deloitte Nederland, Mongeau believes both the rigorous testing of models (what he calls diagnostics) and a better way to describe the meaning and context of projects to computers (what he calls semantic analysis) need to be built into the three rungs if data analytics is going to help solve big problems. He argued that without the rigorous testing of analytical models and semantic analysis — and a social network in which to share the theories behind analytical models — big data analytics will be susceptible to bias and, in the end, fail to help people make better decisions.
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