[T]he bottom line is that not all of this information requires a big data approach. And the new “big data way’ is not going to replace all other forms of information management. There is more room – and need – for experimentation in the area of ‘information of innovation,’ for instance with social media data, or by making processes more information-centric. According to Gartner, big data will grow past its hype towards 2016 to become “just data” once the technologies mature, and organizations learn how to deal with it.
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