Retail chain Sears has made a drastic move in the way it handles information. Ad Age recently reported that the firm has designed a powerful new data strategy based on monetizing its information. Hadoop is the technology that made the shift possible, with the source noting that the company already has experience handling consumer information due to its large-scale retail business. The evolution went smoothly from internal use of big data analytics technology to external sale of its capabilities and expertise. Such new ventures could be important as Sears faces increasingly fierce competition in its classic business vectors.
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