Companies are realizing analytics are actually at the center of their company, whereas before analytics was just at the edge. According to Bruno Aziza of SiSense, that’s having an impact.
How does a company that doesn’t have an analytics culture in place move forward in developing one?
There are six cultural stages:-
1. Increased Visibility – see the context but understand the detail
2. Move Beyond Gut Feel – Understand the data, its details and apply judgment to be able to react to information faster.
3. Plan for Success – Here is what we can say, based on what we know, what we think we should be able to achieve, informs strategy.
4. Execute on Strategy – Align strategy to knowledge and understanding of the world from a complete standpoint, and the ability to adjust based on success or failure on certain actions.
5. Power to Compete – When you have visibility, able to understand the full context and define a strategy that that can be executed on, and understand the levers, that you can truly then stretch your organization to a point where you are able to truly compete in your market and adjacent markets.
6. Culture of Performance, which is more of the North Star rather than a place where you end up.
See on sloanreview.mit.edu