The incessant talk these days about Big Data in the context of business intelligence is understandable.
The BI function is no less critical for managing day-to-day operations and driving success in midsize businesses, including nonprofit organizations and academic institutions. Like their counterparts in the Global 1000, decision makers in these organizations need to be able to access data from multiple sources on an ongoing basis. That’s how they track and measure performance and generate actionable insights that drive year-over-year improvement.
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