Lead Scoring– Incredible companies like Pardot, Hubspot and Marketo have mastered lead scoring in the on-line world. I’m not sure I would classify their products as ‘Big Data,’ but certainly they provide analytics tools that serve useful ends.
Map Close Rates – New and sophisticated call analytics platforms, like LogMyCalls, can track close rates for specific ad channels and even individuals.
Automate Actions – Imagine being able to trigger marketing or CRM actions based on words actually said during a call. Imagine plugging in call analytics data with a marketing automation tool you already use.
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