“The survey focused on the main challenges faced by businesses in managing vast data and how well enterprises are able to use business information to drive growth and profits. Almost all of the respondents believe their company is losing revenue by not being able to fully leverage the data collected.”
Collection is the first step of a long journey where IT and the Business have to get closer with the common aim of fully leveraging the collected data. Otherwise there is no point.
See on midsizeinsider.com