See on Scoop.it – Corporate Challenge of Big Data
The micro-blog’s engineering team has published a post in which it explains that trending topics post a tricky challenge as it is rather hard to build search or advertising tools that understand “… that #bindersfullofwomen refers to politics, and not office accessories …”.
The post goes on to say “ … we need to teach our systems what these queries mean as quickly as we can — because in just a few hours, the search spike will be gone”.
See on www.theregister.co.uk
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